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As apart of IPD 509 Needfinding with Professor Shanis, we worked with the Ripple team to come up with solutions to facilitate credit building process for international students.

GETTING STARTED

Needfinding

Research Methods

Our team utilized three different methods, interview, observation and projective exercise to recognize the needs of a facilitated credit building process for internationals.

2x2 Matrix

Our team utilized three different methods, interview, observation and projective exercise to recognize the needs of a facilitated credit building process for internationals.

Cardsorting

Our team utilized three different methods, interview, observation and projective exercise to recognize the needs of a facilitated credit building process for internationals.

Guiding Model

What Robinhood did for investing, Altered can do for credit. With lower entry barriers, Altered will intuitively help spread wealth and empower deserving people who are ignored or rejected by conventional financial institutions.

“Credit card application for me was so challenging for me”

– S.Y., International Student from Hong Kong

Interview

After interviewing our peers and conducting market research, we identified three main pain points.

Emotional Requirements

Listed below is the emotional requirement we had for our users, specifically in regards to how this app will help them in their journey towards credit building in the U.S.

Opportunity Matrix

Our opportunity matrix serves to pinpoint which segment of users we should focus and prioritize on. We decided to target users in the high effort/thought & extremely unsatisfied status quo segment.

Concept Ideation

To decide which features our new app should contain, I sketched out some ideas with the current limitations in mind. Although some ideas may not be optimal at this time (i.e. global credit card), the ideating process made me reflect on my experiences and what I’ve wished for in those situations.

OUR MISSION

Altered will democratize finance for all.

GETTING STARTED

Final Concepts

GETTING STARTED

Deliver

Storyboard

This story of an imaginary character, Joe, helps viewers understand how Altered will be utilized & faacilitate international students’ financial journey.

Presentation